The HR Connexions Blog

Thank you for visiting HR Connexions Online Recruitment Blog. Designed to keep Employers & Recruiters up to date on all the developments in Online Recruitment. Please feel free to express your point of view and share your experiences with us. We look forward to communicating with you!

• 18Dec

  Your Online Christmas Present

  For Fun No Comments
  Wishing all our readers a fantasic Christmas and a prosperous New Year!

  

  Click on the presents to get your surprise!
   

  Thankyou for all your support & continued interest

  Festive Greetings

  The Team at HR Connexions

  Tags: Christmas

• 11Dec

  Recruiting through Google

  Applicant Tracking Systems, Online Recruitment, Recruitment Process, Recruitment Strategy 4 Comments
  Although geared towards the recruitment industry, The Understanding Online Jobseekers article by Jennifer Fernandez from the Google UK Classifieds Team, raised some interesting points.  This does help to stengthen the argument that HR needs to either work closer with their marketing department or develop their own marketing skills if they are to get ahead of the recruitment game.

  It’s not surprising that there has been an increase in the number of job related queries on Google this year (25%), however, what is interesting is that jobseekers are now becoming much more specific when searching for jobs.  The article highlights that year on year there has been a dramatic increase of 3 or more words used for job queries.  (see graph below)  If you couple this with the increasing sophistication of ATS systems & careers sites, there is a great opportunity for direct employers to increase the amount of traffic to their website through natural SEO & PPC with minimum effort and cost.

  

  And if that isn’t enough to convince HR to adopt a more direct hiring strategy, since March this year there has been a 33% increase in branded queries for employers (company names) rather than service providers (such as Total Jobs or Reed). 

  Obviously Tesco and Vodaphone have a well known household name which may help them gain brownie points when appealing to online jobseekers today, but imagine the possibilities for the medium sized employer if these job seeker habits continue to develop.  By simply creating an effective & localised job related online PR exercise and then effectively engaging with all the prospective talent that is presented to the business, why would you need a recruitment consultant to sell your brand?

  In addition, Google have announced this week that they will soon be implementing a “real time search” which will include a social media, live stream on their key word searches.  (see video below) This could really have an impact on getting employer vacancies to the top of search engines quickly and in real time.

  So, with a bit of research into job seeker habits and planning in their recruitment marketing strategy, HR Managers stand an excellent chance of promoting their employer brand through online media and increase their chances of staying ahead in the recruitment game.

  Tags: ATS, in-house recruitment, Recruitment Process, Recruitment Process Outsourcing, Recruitment Strategy